Project Overview
Sally Lili Photography is a lifestyle and portrait photographer known for capturing authentic, emotive moments. While her photography was beautiful and professional, her previous online presence did not reflect the quality of her work or make it easy for clients to understand her services and book sessions.
She needed an elegant, visually-driven website that would showcase her portfolio, communicate her brand personality, and streamline the client inquiry process. I designed and developed a custom website that blends elegance with approachability, ensuring her images take center stage while making the user journey from browsing to booking effortless.
Project Highlights
- Custom Branding, Design, & Development
- Interactive Elements
- Custom Map Integration
- Custom SEO State Pages
- Intentional Image Presentation
- Service & Package Pages
- Portfolio-First Design
My Approach
- BRANDING & DESIGN ALIGNMENT — Developed a refined yet approachable visual style that reflects Sally Lili’s photography aesthetic, pairing soft, elegant typography with a color palette that enhances her imagery.
- CUSTOM DEVELOPMENT — Built a fully custom website with complete creative control over layouts, interactions, scroll animations, and media presentation while ensuring responsive performance. Included a custom map feature per client request to showcase the geographical range of her photography work.
- SEO STATE PAGE TEMPLATE — Created a reusable template for state-specific SEO landing pages, allowing her to target and rank for photography services across the eight states where she has worked.
- PORTFOLIO SHOWCASE STRATEGY — Designed an intuitive gallery system to highlight her best work, with category-based navigation that lets potential clients easily explore the breadth and quality of her portfolio.