Phoenix Chinese Week Website

SmokinTex

Development + e-Commerce

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Project Overview

SmokinTex is a Texas-based manufacturer of high-quality electric smokers, built for both backyard enthusiasts and professional chefs. Known for their durable construction and authentic BBQ results, they needed a modern, mobile-friendly e-commerce site to better showcase their new branding, streamline the buying process of their products, and educate customers.

Working as a contractor under Mallard Agency, I transformed Mallard's website designs into a fully customized Shopify build and implemented a robust e-commerce backend for the online store.

Project Highlights

  • Custom Shopify Development
  • Custom product pages for six flagship smoker models
  • Product comparison tables
  • CMS setup for Recipes blog
  • Custom interactive store locator
  • 301 redirect implementation for SEO
  • ShipStation integration
  • Email marketing integration

My Approach

  • CUSTOM SHOPIFY DEVELOPMENT — I built the site on Shopify using custom Liquid coding, which let me create flexible product page templates and clean, consistent category layouts. I also developed comparison tables and tailored the accessories catalog so customers could easily find complementary products across SmokinTex’s 50+ SKUs.
  • SEO OPTIMIZATION & REDIRECTS — I audited all the old site URLs and set up 301 redirects to protect their search rankings. I also ensured bookmarked recipe links stayed intact, solving a long-time pain point of broken links for returning customers.
  • SHIPPING & LOGISTICS INTEGRATION — I worked closely with the SmokinTex team and ShipStation to set up custom shipping rules for their heavy, oversized smokers. I then integrated those rules into Shopify so freight shipping options appear automatically at checkout.
  • SYSTEMS & CONTENT MANAGEMENT SETUP — I put together a scalable backend that worked for both SmokinTex and Mallard Agency, including: configuring a CMS collection for recipes, integrating an interactive map dealer locator, streamlining form submissions, and optimizing product metadata for stronger search visibility.

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