Phoenix Chinese Week Website

TOT Nail Supply

Design + Development + E-Commerce

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Project Overview

TOT Nail Supply is a growing nail supply retailer and distributor offering both its own line of manufactured products and a curated catalog of leading industry brands. Serving everyone from individual nail professionals to salons, nail supply stores, and wholesale partners, the business needed an e-commerce experience that could accommodate both single-product purchases and high-volume wholesale ordering within one cohesive storefront.

I redesigned and developed TOT’s website to bridge these two shopping experiences, making a large, diverse product catalog easier to search and navigate while introducing wholesale functionality for professional buyers. The result is a scalable, product-focused e-commerce platform designed to simplify purchasing, showcase TOT’s growing portfolio of brands, and drive sales across both retail and wholesale customers.

Project Highlights

  • Custom Website Design
  • Custom Shopify Development
  • Wholesale Account Integration
  • Advanced Search & Product Filtering
  • Product Catalog Organization
  • Custom Collection & Product Templates
  • Product Data & SEO Optimization

My Approach

  • CUSTOM E-COMMERCE DESIGN — I designed the website around how nail salon owners actually shop for supplies, prioritizing quick product discovery, clear categories, promotions, brands, and frequently purchased essentials. The visual system balances TOT’s brand personality with the functionality needed for a product-heavy wholesale store.
  • PRODUCT DISCOVERY & CATALOG ORGANIZATION — With hundreds of SKUs spanning pedicure products, nail supplies, chemicals, tools, equipment, dry goods, and multiple brands, searchability was a major focus. I reorganized the catalog structure and created intuitive navigation, collections, filtering, and search tools so customers can get to the products they need faster.
  • WHOLESALE E-COMMERCE — Because TOT primarily serves nail professionals and salon owners, the shopping experience needed to work differently from a traditional consumer store. I integrated wholesale functionality, salon accounts, bulk purchasing options, and customer-specific pricing to make larger professional orders easier to place online.
  • CUSTOM SHOPIFY DEVELOPMENT — I developed the site in Shopify with custom sections, templates, and functionality tailored to TOT’s catalog and business model. The backend was structured to make products, promotions, collections, and content easy for the team to manage as the business continues to expand.
  • SCALABILITY & CONVERSION — Every part of the site was built with growth in mind. Strategic promotions, category shortcuts, featured products, cross-selling opportunities, and streamlined paths to purchase help turn the website into a stronger sales channel while creating a flexible foundation for new products, brands, and wholesale customers.

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