Project Overview
TOT Nail Supply is a rapidly growing nail product distributor serving salon owners, technicians, and resellers nationwide. With a product catalog spanning hundreds of SKUs, the business needed a scalable, efficient online store and backend system to support growth, streamline operations, and improve the customer experience.
When I began working with TOT Nail Supply, their systems were limited by Shopify’s out-of-the-box capabilities, and their inventory, shipping, and quoting processes were heavily manual. Their customer-facing website and backend operations were redesigned and optimized to create a foundation for nationwide expansion while maintaining the personalized service TOT is known for.
Project Highlights
- Custom Shopify Development
- Product Data Optimization
- Wholesale Integration
- Inventory Management Improvements
- Shipping & Logisitcs Setup
- SEO & Catalog Organization
- Scalable Backend Infrastructure
My Approach
- E-COMMERCE PLATFORM CUSTOMIZATION — Configured Shopify beyond its default settings to handle both retail and wholesale transactions, implementing custom rules for pricing, minimum order quantities, and customer account access.
- WHOLESALE QUOTING WORKFLOW — Created a hybrid quoting process that merges in-store customer service with backend efficiency. Integrated Shopify draft orders, custom quote templates, and Cin7 syncing to speed up approvals and order fulfillment.
- SHIPPING & LOGISTICS IMPROVEMENTS — Configured shipping systems to handle both small parcel and LTL freight for bulky items, mapping SKUs to correct packaging and shipping methods. Coordinated with carriers to optimize costs and ensure reliable delivery nationwide.
- SCALABILITY & FUTURE-PROOFING — Designed all systems and processes with growth in mind, ensuring TOT Nail Supply can add new products, expand warehouses, and scale wholesale distribution without disrupting daily operations.